Scouting Innovation

The Agro Innovation Lab was founded in 2016 as a joint innovation platform of BayWa & RWA, two of the most important players in the global agricultural sector. We see ourselves as trend scout, accelerator, networker, mentor, unconventional think tank, knowledge carrier, partner, and facilitator – unified in our goal to play an active part in shaping the future of agriculture through innovation.

Our manifold activities conjoin AgTech with conventional agricultural technology, merging the expertise of traditional agriculture with the possibilities of digitization, thus building a network of research, development, entrepreneurship, investors, and the market. 

Innovation Campus

Our Innovation Campus assists promising innovative companies in the implementation of their disruptive business models: In direct cooperation with BayWa & RWA, StartUps get the unique opportunity to be in touch with selected partners and investors, receive individual mentoring and coaching as well as access to the global market, decades of experience, a comprehensive pool of expertise, and our international network of partners. For more established companies, we offer the possibility of a cooperation to strike new paths together. Corporate groups can profit from our offers to conceptualize and implement workshops and services focusing on entrepreneurship and innovation.

Acceleration & Market Entry Programm

Our annual Acceleration & Market Entry Program, one part of our Innovation Campus, delivers a special boost to innovative StartUps, providing tailored access to exactly those services and resources that drive rapid business development.

We are looking for teams who already have a marketable business model in the form of a product, solution or service, but need support in expanding their business.

Our Parent Companies

Our Parent Companies
BayWa AG

BayWa AG is a group with worldwide operations in the core competencies of trading, logistics and supplementary services in its core segments of Agriculture, Energy, and Building Materials. BayWa Group is also one of the largest agricultural traders worldwide. The head office of the parent company, which was founded in 1923, is located in Munich. The international activities focus on Europe as well as on the US and New Zealand.
More information: www.baywa.com

RWA Raiffeisen Ware Austria AG

RWA Raiffeisen Ware Austria AG is the wholesale company and service provider of the Lagerhaus cooperatives in Austria. Together, they are the leading force in the countryside with more than 1.000 distribution locations in Europe and joint ventures in Croatia, Slovenia, Rumania, Serbia, Hungary, the Czech Republic and Slovakia.
More information: www.rwa.at

More about our market access

Market access

Our market access covers more than 35 countries in addition to the DACH region; partly directly through subsidiaries of our parent companies, partly indirectly through cooperations with other globally operating subsidiaries of BayWa and RWA, e.g. Garant Tiernahrung GmbH, Bio-Getreide Austria GmbH, Genol Gesellschaft m.b.H. & Co KG, BayWa r.e. renewable energy GmbH with headquarters in Munich, BayWa Agrarhandel GmbH with headquarters in Nienburg, BayWa Agrar International B.V. with headquarters in Rotterdam (NL), T & G Global Ltd. based in Auckland (NZ), TFC Holland B.V. based in Maasdijk (NL) or BayWa Fruit GmbH & Co. KG with more than 30 distribution and production locations in Central, Eastern and Southeastern Europe.

Our AgTech Search Fields

We are constantly on the lookout for groundbreaking innovations within the entire agricultural value chain. We consider innovation to be characterized as groundbreaking and trend-setting, if it either increases efficiency, helps to conserve resources or significantly facilitates the lives of farmers and consumers.

Agricultural Engineering and Technology Agricultural Engineering and Technology
Irrigation Irrigation
Organic Agriculture Organic Agriculture
Plant Production Plant Production
Animal Husbandry and Feed Animal Husbandry and Feed
Forestry Forestry
Agriculture Commodity Trading Agriculture Commodity Trading
Urban Farming Urban Farming
Smart Farming Smart Farming
Internet of Things & Connectivity Internet of Things & Connectivity
Big Data and Decision Support Systems Big Data and Decision Support Systems
Food Food
Supply Chain Management & 
Logistics Supply Chain Management &
Logistics
Disruptive Technologies with an application in agriculture Disruptive Technologies with an application in agriculture

Our Mentors

Our pool of mentors consists of specialists from internal departments, agricultural practitioners and scientific experts as well as political and entrepreneurial leaders, founders and innovators. All out mentors are highly motivated to pass on their experience and knowledge to our StartUps.

Dr.Alkier GmbH/Absolute Return Consulting GmbH
Founding Managing Director
Entrepreneurial experience, market positioning & expansion etc
Siemens AG
Head of Innovation Management
Leadership, sales, business modeling etc
BayWa AG
Consulting Plant Cultivation
Plant cultivation, plant breeding, digital farming, business modeling, etc.
BayWa AG
Head of Seed
Plant cultivation/breeding, market positioning & expansion, etc.
BayWa AG
General Manager Fruit
Strategy & business development, etc.
Farm Facts GmbH
Managing Director / Academy
Plant cultivation & breeding, entrepreneurial experience, etc
Schlossgut Alt Madlitz GmbH & Co. KG
CEO
Plant cultivation, ag-tech, organic agriculture, strategy & business development, etc.
BayWa renewable energy GmbH 
Head of department Project structuring
Entrepreneurial experience, business modeling, sales, etc.
BayWa AG
Head of Lubricants business unit
Entrepreneurial experience, finance, leadership, logistics etc.
BayWa AG
Head of Corpoate Finance & Accounting
Plant cultivation & breeding, market positioning & expansion, etc.
FarmFacts GmbH 
Head of Sales NEXT Farming and Marketing
Sales, after sales & CRM, etc.
AUSTRIA JUICE GmbH
CEO
Plant cultivation, plant protection, agro-commodity trading, ag-tech, leadership, etc.
RI Solution GmbH
COO
Sales, entrepreneurial experience, etc.
Freelance Consulant
Consultant for AgTech, FoodTech and Retail
Agro-commodity trading, digital farming, market place, entrepreneurial experience, business model. etc.
BGA Bio Austria GbmH
CEO
Plant cultivation, plant protection, market positioning & expansion, logistics, organization & HR, etc.
BayWa AG
Head of Energy Division
Strategy & Business development,entrepreneurial experience, etc.
RWA Raiffeisen Ware Austria 
Head of Department Feedstuff/Oilseed
Animal husbandry & feed stuff, business modeling, sales, logistics, leadership, etc.
AFS- Franchise Systeme GmbH
Sales Manager Construction and Garden Market
Strategy & Business development,entrepreneurial experience, etc.
BayWa AG
Head of eBusiness NOW
Digital farming, entrepreneurial experience, business modeling, CRM, e-business, etc.
BayWa AG
Head of Agricultural Equipment Specialities
Ag-tech, animal husbandry & feed stuff, digital farming, entrepreneurial experience, business modeling, sales, etc.
BayWa AG
Head of Product Management Farm Animals
Animal husbandry & feed stuff, ogranic agriculture, sales, logistics, etc.
BayWa AG
Head of Agricultural Engineering
Ag-tech, entrepreneurial experience, business modeling, etc.
BayWa AG 
Trading Manager Oilseeds, Oilmeals and By-Products und Global Book Lead Softseeds
Sales, plant cultivation, market positioning & Expansion, etc.
Robert Bosch GmbH
Director Corporate Business Models
Ag-tech, digital farming, business modeling, sales, after sales / CRM, etc.
FarmFacts GmbH
Managing Director Sales
Ag-tech, water supply, digital farming, strategy & business development etc.
BayWa AG
Head of Service & Parts
Ag-tech, digital farming, logistics, etc.
BayWa AG Energy 
Head of Patrol service
Lubricants and fuels for agriculture, entrepreneurship, business modeling, etc.
DP DHL Group
Market development & piloting digitized products
Market positioning & expansion, organization & HR, etc
BayWa AG
Head of remarketed Equipment
Agro-commodity trading, ag-tech, food trends & marketing, sales, business modeling etc.
RWA-Raiffeisen Ware Austria AG
Product Manager
Sales, strategy & business development etc.
BayWa AG
Head of Corporate Real Estate Management
BayWa AG
Head of Animal Nutrition
Plant cultivation, plant breeding, sales, business modeling, leadership, logistics, etc
BayWa AG
Head of Corporate Audit, M&A
Entrepreneurial experience, sales, leadership.
BayWa AG
Chief Digital Officer
Entrepreneurial experience, Ag-tech, leadership, etc
RWA Raiffeisen Ware Austria AG
Teamleader Farming Innovations
Plant protection, ag-tech, drone & satellite technology, business modeling, sales, etc.
BayWa AG
COO BayWa Agri Supply & Trade
Digital farming, business modeling, organization & HR, leadership, etc.
Technical University of Munich
Senior Startup Consultant
Entrepreneurial experience, business modeling, sales, leadership, etc.
Thomas Neuroth
CEO
LemnaTec GmbH
CTO
Digital farming, sales, market positioning & expansion, etc.
BayWa AG München
Head of Corporate Controlling
Abemec
Director
Leadership,ag-tech, digital farming, etc.
BayWa AG
Head of Investor Relations
Leadership, entrepreneurial experience, business modeling, etc.
BayWa AG
Head of the Agricultural Division
Leadership, logistics, organization & HR etc.
Leadership, manufacturing procurement, FMCG, etc.
AustrianStartups
Managing Director
Leadership, sales , organization & HR etc.
BayWa AG 
Project Manager Strategy
Business modeling, sales, after sales / CRM, market positioning & expansion, etc.
Lagerhaus Technik Center
CEO
Entrepreneurial experience, business modeling, sales, after sales / CRM, market positioning & expansion, logistics, etc.
Commerzbank AG
Head of Advisory & Risk Innovations
Business modeling, strategy & business development, finance, innovations management.
BayWa AG
Head of Agricultural Sales
Plant protection, organic agriculture , etc.
RWA AG
Team leader agricultural machinery
Ag-tech.
IST Institution at HTWG Konstanz
Scientific Assistant
Business modeling, organization & HR, etc.
PUSH Ventures
Partner
Business modeling, strategy & Business development, etc.
Austrian Institute of Technology GmbH
Head of BU Environmental Resources & Technology
Business modeling, leadership, etc.
BayWa AG
Head of Agricultural Expansion equipment
Business modeling, organization & HR, plant cultivation/ breeding/ protection, etc.
BayWa AG, Obst
Innovation Manager
Food Trends & marketing, organization & HR etc.
BayWa AG
Head of Marketing Agri Services
Business modeling, market positioning & expansion, etc.
BayWa AG
Head of Smart Farming
Business modeling entrepreneurial experience, strategy,etc.

Our Team

We are a highly motivated young team sharing the passion to co-create the future of agriculture.

Reinhard, our strategist, with his years of experience in the areas of strategy, business development and innovation, can frequently be found in the "crows nest", ensuring that the tankers and the speedboats keep on course.
Reinhard Bauer more_vert

CEO

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Reinhard, our strategist, with his years of experience in the areas of strategy, business development and innovation, can frequently be found in the "crows nest", ensuring that the tankers and the speedboats keep on course.

David, our entrepreneur, co-founder of two ventures himself, takes care of our startups and is responsible for the management of the accelerator program.
David Saad more_vert

Head of Acceleration & Market Entry Programm

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David, our entrepreneur, co-founder of two ventures himself, takes care of our startups and is responsible for the management of the accelerator program.

Verena supports the team with many years of experience in the field of digital farming and agricultural engineering. Through her enthusiasm and innovative power, in the lab, she combines the old with the new world, with the help of the startups.
Verena Nanut more_vert

Head of Business Development, Marketing and PR

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Verena supports the team with many years of experience in the field of digital farming and agricultural engineering. Through her enthusiasm and innovative power, in the lab, she combines the old with the new world, with the help of the startups.

Johann, our farmer, has founded two companies. He has a focus on trading platforms and is responsible for managing our Startups.
Johann Zillner more_vert

Program Manager

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Johann, our farmer, has founded two companies. He has a focus on trading platforms and is responsible for managing our Startups.

Hannes, with experience from management consulting and agricultural engineering, supports the startups in the implementation of their business ideas with a business focus.
Hannes Schauer more_vert

Program Manager

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Hannes, with experience from management consulting and agricultural engineering, supports the startups in the implementation of their business ideas with a business focus.

With her international experience, knowledge in technology scouting and strong business focus, Anna-Lena supports our startups in realization of their business ideas.
Anna-Lena Rehm more_vert

Program Manager

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With her international experience, knowledge in technology scouting and strong business focus, Anna-Lena supports our startups in realization of their business ideas.

Leonie contributes to the Agro Innovation Lab with her expertise in Agricultural Sciences and Consumer Affairs. She organizes our events and is responsible for marketing and communication.
Leonie Spiller more_vert

Marketing Manager

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Leonie contributes to the Agro Innovation Lab with her expertise in Agricultural Sciences and Consumer Affairs. She organizes our events and is responsible for marketing and communication.

Andrea supports Reinhard in organisational matters and brings her wealth of experience in marketing, events and communication to the table.
Andrea Köttritsch-Krautstoffl more_vert

Assistant to the Managing Director

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Andrea supports Reinhard in organisational matters and brings her wealth of experience in marketing, events and communication to the table.

Sarah supports the team and the startups in all matters. Thanks to her agricultural background and her enthusiasm for innovation, she always keeps an overview.
Sarah Neuhuber more_vert

Junior Program Manager

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Sarah supports the team and the startups in all matters. Thanks to her agricultural background and her enthusiasm for innovation, she always keeps an overview.

Luca supports the team and the StartUps in all matters. His experience and enthusiasm for agriculture innovation and environmental sustainability is the perfect fit.
Luca Fischer more_vert

Junior Program Manager

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Luca supports the team and the StartUps in all matters. His experience and enthusiasm for agriculture innovation and environmental sustainability is the perfect fit.

Carla studies Environmental and Bio- Resources Management and is involved in the fields of innovation and social entrepreneurship. With her interdisciplinary background she supports the StartUps in all matters.
Carla Erber more_vert

Junior Program Manager

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Carla studies Environmental and Bio- Resources Management and is involved in the fields of innovation and social entrepreneurship. With her interdisciplinary background she supports the StartUps in all matters.

Vacant Positions

You are a motivated innovator and lateral thinker?
Check our job postings!

Vacant positions

Do you have any questions or would you like to contact us?