When it comes to open innovation in agriculture, Christopher Armstrong is right at the center:
As Head of Startups and Innovation Ecosystems at DLG e.V. – German Agricultural Society, he plays a key role in shaping innovation at major industry events like Agritechnica, EuroTier and the DLG Field Days
With a career spanning international marketing, public health, homeland scurity and diplomacy – including roles at the Vritish High Commission in India and S&P Global – Chris brings a global perspective to fostering impactful innovation.
What does innovation mean to you?
Meeting a need the market didn´t know it had. Innovation is found in the simplicity of a new idea that allows it to move quickly from lab to impactful real-world use.
What is NOT innovation?
If it doesn´t improve people´s lives or benefit the planet, it´s not innovation
Why should a company be innovative?
Innovation builds trust with customers. It shows the company is actively working on improving its purpose and adapt to their changing needs.
What prerequisites does innovation need?
Calculated risk-taking, creative freedom, a willingess to question the status quo, and openness. Innovation isn´t biased. It can come from any part of an organisation, or even outside through
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