We at the Agro Innovation Lab stand for innovation – and we want to share that with you!
Once a month, we will publish our Innovation Toolbox on LinkedIn – a compact collection of mini innovation techniques that you can read through and try out immediately.
With methods like the Ideas Quartet or Brainwriting, we aim to inspire you to discover new ways of thinking and develop innovative ideas for the agricultural sector.
Be sure to check in with us regularly on LinkedIn and get excited about fresh, practical techniques – let’s work together to shape the future of agriculture innovatively!
BRAINWRITING
Imagine you are faced with the challenge of finding innovative ways to optimize your processes. This is where brainwriting comes into play – a creative idea generation technique that helps you to develop new perspectives and unconventional approaches even in difficult situations.
Phase 1: Collecting ideas with post-it notes
In contrast to classic brainstorming, where everyone talks at the same time, in brainwriting everyone works on their own. Each team member receives a pile of post-it notes. The task could be: “How can we improve our marketing strategies?” Everyone writes down their ideas on the post-its – regardless of how unusual or unconventional they are.
Phase 2: Combining and developing ideas
Once everyone has written down their ideas, the post-its are collected on a large board. Now the participants can look at each other’s ideas, get inspired and build on them. Perhaps someone will discover an idea that can be combined with another.
Advantages
Brainwriting offers numerous advantages over classic brainstorming. One major advantage is that introverted team members can also contribute their ideas, as they can write them down anonymously. This often results in more and more diverse suggestions that might have remained unsaid without this method.
Variants & structure
There are different variants of brainwriting, such as the brainwriting pool, the collective notebook or the 6-3-5 method. Each of these methods has its own advantages and can be used as required. A moderator leads the process, collects the ideas and summarizes them.
Conclusion
Brainwriting is an effective method for generating a large number of ideas in a short space of time that can move your company forward. It is easy to use and is ideal for developing innovative solutions to complex challenges. Try it out and see how small ideas can lead to big solutions!
Source: Aerssen, B. van et al. (2018) Das große Handbuch Innovation 555 Methoden und Instrumente Für Mehr Kreativität und innovation im Unternehmen. München: Verlag Franz Vahlen