What does real innovation mean – and what definitely not?
Roman Werner, Managing Director at TUM Venture Labs, shares why innovation is the key to our future, which pitfalls to avoid, and what it truly takes for companies to succeed in the long run.
With over a decade of experience in AgriFood research and more than four years driving innovation at TUM Venture Labs, Roman brings a unique mix of scientific expertise and entrepreneurial spirit.
What does innovation mean to you?
Innovations are the driving force behind a better future for our society- and, above all, our planet. Without them, we can also just give up.
What is NOT innovation?
Any activities that embody “innovation as a lifestyle”. Especially in today´s world, we need real, sustainable innovations that can succeed in the market.
Why should a company be innovative?
What reason is there for it not to be innovative? Only sufficient innovative strength and the ability to respond to challenges will ensure a company´s survival.
What prerequisites does innovation need?
Besides a strong idea and business model, two things are essential: a skilled, professional founding team and plenty of perseverance.
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