What does innovation in agriculture really look like today – and what does it take to drive it forward?
Jakob Moser, Managing Director of Saatzucht Edelhof and Saatzucht Gleisdorf and Head of Seed Sales at RWA, shares his perspective on advancing the agricultural value chain through cutting-edge technologies and next-generation breeding methods.
With a Master’s degree from BOKU University and over a decade of experience in the agricultural sector, Jakob brings extensive expertise across project, product, sales, and general management.
What does innovation mean to you?
Innovation is the spark that ignites the fire. Innovation means consistently questioning the status quo and creating real value through new ideas.
What does innovation NOT mean to you?
Not and end in itself and not chasing every trend.
Why should a company be innovative?
Market change, customers change, political situations change. You can´t operate in a disruptive market using the same methods as ever.
What prerequisites does innovation need?
An open work environment, diverse teams, and trust – innovation requires a great deal of freedom, especially in a conservative industry.