In September, an inspiring event took place at the Agro Innovation Lab, bringing together the minds of RWA Raiffeisen Ware Austria AG – the Future Breakfast. The central theme of this eventful day was ‘Unleashing Possibilities: Innovation, AI, and Future Business Models.’ These keywords are not just words for us but pillars that form the foundation for the future of our industry. Understanding and applying artificial intelligence (AI) is crucial to furthering the agricultural industry and enabling innovative new business models.

High-ranking executives of RWA, our trained RWA-wide network of innovation ambassadors, and Christoph Metzker, a member of the RWA executive board, participated. Special thanks also go to our guests who traveled from Berlin, Christoph Janach and Felix Laarmann from Hyve, an international innovation and trend research company. The two experts introduced us to the fascinating world of AI and demonstrated how this technology can revolutionize not only agriculture but the entire business environment. Their insights were not only informative but also extremely inspiring. Christoph Janach emphasized the crucial role of innovation in agriculture and illustrated how AI drives transformative changes. From data-driven decisions to automated processes, the possibilities opened up by AI are virtually limitless. Felix Laarmann guided us through current trends in the technology landscape and showed how companies open to innovations can gain a competitive advantage.

Many thanks to everyone who contributed to this successful event. We are excited about the possibilities ahead and look forward to embarking on this transformative journey together.